Chevrolet Leader News (Vol. 1, No. 2)
U.S. Highway 1 connects 25 islands from Florida coast to Key West. Oldest Chevrolet employees hold reunion in Baltimore plant. Jackson, Michigan: Combination bus and railroad car connect small towns with railroad.
Promotional newsreel sponsored by General Motors: Construction of highway linking Key West, Florida with mainland; Ceremony awarding large Chevrolet key to several elderly men; Man and young girl taking pony for ride in automobile; Bus effortlessly converting from driving on street to railroad tracks; Catalogue featuring turn-of-the-century automobiles (Horseless Carriages); Automobile driving along narrow alley; Several women (wearing swimsuits) riding to beach atop car.
Title Card: "Chevrolet Leader News" superimposed over illustration of air horn.
Title Card: "Key West, Forida" superimposed over ocean.
Automobile driving across sandy spit jutting into calm sea. Workers building roadway (to Key West, FL). CU construction site; cranes and dredges (man rowing boat in BG). Floating dredge (panning shot). Train crossing narrow concrete bridge (trestle) over calm water (tracking shot); VS car crossing bridge. Automobile driving on highway (to Key West, FL); highway (seen through car windshield).
Title Card: "Baltimore" superimposed over industrial building.
Baltimore, Maryland: Ext. automobile factory under construction; cars in parking lot (panning shot). VS smiling, elderly men (wearing suits and hats; some wearing eyeglasses). Several elderly men watching presentation of oversized "Key to the City"; CU 2 men with key inscribed "Welcome Chevrolet...Oldest Employee". Several smiling, elderly men (wearing suits) standing beside 2 men shaking hands (Joseph W. Burns, Speaker of the House of Representatives). Several elderly men (panning shot).
Title Card: "Long Beach, California" superimposed over house shaded by palm trees.
Man, child and pony approaching automobile (parked beside palm shaded house); man opening rear door (girl running around to passenger side). MS pony (in back seat); man reaching through car window and petting pony. Man getting into car; driving o.s. Car parked on street (lined with palm trees); man leading pony from back seat of car. Girl riding pony (man steadying saddle as pony walks).
Title Card: "Jackson, Michigan" superimposed over bus driving on city street.
Bus turning (from street) onto railroad tracks. ECU hand operating control levers. CU guide wheels lowering to railroad tracks (from bus chassis -- beside tire); wheels rolling. Bus crossing railroad trestle (tracking shot); railroad tracks (view to horizon). Bus driver's and passenger's backs (road visible through windshield). ECU rolling wheels. Train rolling along railroad track (tracking shot); 2 cars rapidly approach railroad crossing; train stops, allowing cars to cross tracks. Train rolling along tracks toward station (tracking shot). ECU hand operating control levers. CU (front of) bus turning off of railroad tracks (Chevrolet logo visible); retracting guide wheels. Man loading steel milk container into cargo compartment of bus ("Evans Auto-Railer"; Chevrolet logo visible); closing door; picking up small travel bag; walking o.s. Bus driver boarding bus.
Title Card: "Ad-Laughs of Yesterday" superimposed over hands flipping through "Horseless Age" catalogue.
Man (sitting in living room) thumbing through "Horseless Age" catalogue. Photograph (advertisement) of man and woman sitting in early model automobile (ad copy indicates "Price: $1000.00...No Agents"). Illustration of several people crowding into early model "Strathmore" automobile.
Title Card: "St. Augustine, Florida" superimposed over trees, street sign and parked automobile
MS partially visible automobile parked beside trees and street sign. Car driving along narrow road (alley) surrounded by trees (Treasury Street in St. Augustine, FL); driving over bumps, turning o.s.
Title Card: "Miami Beach" superimposed over automobile driving along waterfront (Miami skyline in BG). Miami Beach, Florida
Automobile driving along waterfront (tracking shot; Miami skyline in BG). VS 20 smiling, waving women (wearing swimsuits) adorning (slowly) moving car; woman waving (sitting atop spare tire); car driving along palm shaded lane; car stopping; women jumping off.
NewsreelsAutomobilesTransportationDrivingSandSeaOceanBeachesConstruction (workers)Workers (construction)RoadsKey West, Florida (road to)Florida, Key West (road to)Cranes, ConstructionDredgesBoats (rowboats)RowboatsTrainsRailroadsTracks, RailroadTrestles, RailroadBridges, RailroadWindshieldsTravel Overseas Highway U.S. 1 NewsreelsAutomobile FactoriesFactories, AutomobileBaltimore, MarylandSmiling (elderly men)Elderly (men)Eyeglasses"Keys To The City"CeremoniesChevroletEmploymentHand ShakingBurns, Joseph W.PoliticiansGovernmentParking LotsMaryland, Baltimore NewsreelsFathersDaughtersChildrenParentsAutomobilesPalm TreesTrees, PalmShadeTransportationHousesPoniesAnimalsHorses (ponies)Windows (automobile)OdditiesPetting (pony)Parking (automobile)Rides, PonySaddles NewsreelsTransportationBussesTrainsRailroadsTracks, RailroadHandsLevers, ControlControl LeversWheelsTiresRolling (wheels)Trestles, RailroadDrivers (bus)Passengers (bus)TrafficAutomobilesCrossings, RailroadStations, TrainLoading (cargo)Milk ContainersUrns, MilkContainers, MilkCargoBags, Travel NewsreelsLiving RoomsReading (magazines)Catalogues"Horseless Age"AdvertisementsAutomobilesIllustrationsTransportation AutomobilesTransportationSt. Augustine, FLFlorida, St. AugustineDrivingAlleysNarrowness (roads)Treasury StreetBumps (driving over) NewsreelsAutomobilesDrivingWaterfrontsMiami, FLSkylinesSmiling (women)Waving (women)SwimwearSexualityTires, SpareModelsTrees, PalmPalm TreesTransportationFlorida, Miami HIGHWAYS ROADS FLORIDA COASTS U. S. 1 KEY WEST ATLANTIC OCEAN 1930S NEWSREELS ADVERTISING CHEVROLET AUTOMOBILES TRAVEL TOURISM WORKERS BALTIMORE MARYLAND RETIREES SENIOR CITIZENS LABOR JACKSON MICHIGAN BUSES RAILROADS TRACKS TOWNS CITIES VEHICLES TRANSPORTATION ROADS STATES COASTLINES
Subject: PLEASE DOWNLOAD THIS
Subject: Great Archival Footage
Subject: Safety-Laughs of Yesterday
Ratings: Camp/Humor Value: ****. Weirdness: ****. Historical Interest: ****. Overall Rating: ****.
Subject: Bridges! Baltimore! Beasts! Busses! Bemusement! Boredom! Beauties!
We start off by showcasing the bridging of the islands in Key West Florida. The only way to get across before was by train. But, in a scary seuqence, a... Chevrolet Vehicle! can get along the thin railroad truck just fine!
The 2nd piece showcases.. Chevrolet Vehicles! oldest employees and to explains to the people that Chevrolet was excited to give the key to the city to them. Judging my the looks of the faces on some of the employees, the feeling wasnt mutual.
The next piece, in continuing a distubing practise, of p shoving animals into cars. A father pushes a Shetland horse into a... Chevrolet Vehicle!, and takes it to the beach so his son can ride it. Mmmkay.
The marvels of a bus-train is featured in the next segment. It was sort of unusual. But I'm still puzzled why such a... Chevrolet Vehicle! such as that would be needed.
Older car advertisments are featured in the next segment for our amusement. Ho ho ho! Anyways..
The next segment features a... Chevrolet Vehicle! going through "the narrowest street in North America". Ooookay...
Finally, the piece ends off with 20 girls piled on a.. Chevrolet Vehicle. I was hoping for the driver to speed up and swerve erratically, to no avail.